RESULTS
Real results from roofing contractors using Bookedly
See how Bookedly helps roofing contractors convert more leads, book more jobs, and stop wasting ad spend.
Case Study: Storm Season Response
The Challenge
Company: Elite Roofing (Dallas, TX)
Size: 8-person team
Problem: During storm season, leads came in 24/7—but the team couldn’t respond after hours. By Monday morning, 60% of weekend leads had already booked competitors.
Pain points:
- Missing after-hours leads (evenings, weekends)
- Wasting $3,000+/month on ads with slow follow-up
- Owner spending nights and weekends manually texting leads
The Solution
Elite Roofing implemented Bookedly in March 2025, right before storm season.
Setup:
- Connected Facebook Lead Ads and website form
- Configured Bookedly to prioritize storm damage and insurance claims
- Integrated with their scheduling system
Timeline: 2 hours to set up, live the same day
The Results (First 60 Days)
Response time
Before: 4–12 hours
After: 43 seconds average
After: 43 seconds average
Booking rate
Before: 18% booked
After: 42% booked
After: 42% booked
Revenue impact
127 leads converted to bookings (vs. 68 before)
$247,000 additional booked jobs
ROI: 24x first-month investment
$247,000 additional booked jobs
ROI: 24x first-month investment
Time saved
Owner reclaimed 15+ hours/week
No more after-hours manual texting
No more after-hours manual texting
“Bookedly paid for itself in the first week. We’re booking jobs at 2 AM during storms while I’m asleep. I used to lose those leads every time.”
— Mike T., Owner, Elite Roofing
Case Study: Paid Ads Optimization
The Challenge
Company: Summit Roofing (Phoenix, AZ)
Size: Solo operator + 2 crews
Problem: Spending $5,000/month on Google Local Services Ads, but only converting 12% of leads because follow-up was too slow.
Pain points:
- On roofs during the day, couldn’t answer calls
- Leads went cold by the time he called back
- Paying $150–$200 per lead, losing 88% of them
The Solution
Summit Roofing implemented Bookedly in April 2025 to handle all inbound leads from Google and Facebook.
Setup:
- Connected Google Local Services Ads and Facebook Lead Ads
- Bookedly qualified leads and sent booking links
- Owner only followed up with booked inspections
Timeline: 90 minutes to set up
The Results (First 90 Days)
Lead conversion
Before: 12% booking rate
After: 38% booking rate
After: 38% booking rate
Cost per booked job
Before: $1,250
After: $395
After: $395
Revenue impact
57 additional booked jobs
$171,000 additional revenue
ROI: 19x first-month investment
$171,000 additional revenue
ROI: 19x first-month investment
Time saved
Eliminated 20+ hours/week of manual follow-up
Owner focused on closing jobs
Owner focused on closing jobs
“I was wasting $4,000/month on leads that went nowhere. Now I’m booking 3x more jobs with the same ad spend. Bookedly is the best investment I’ve made.”
— Carlos R., Owner, Summit Roofing
Case Study: After-Hours Coverage
The Challenge
Company: Apex Roofing (Atlanta, GA)
Size: 12-person team
Problem: 40% of leads came in after 6 PM or on weekends. By Monday morning, those leads were gone.
Pain points:
- No office staff to handle after-hours leads
- Owner didn’t want to hire someone just for nights/weekends
- Competitors with 24/7 answering services were winning
The Solution
Apex Roofing implemented Bookedly in May 2025 to cover nights, weekends, and holidays.
Setup:
- Connected website form and Angi lead feed
- Bookedly handled all after-hours leads automatically
- Team followed up with booked inspections during business hours
Timeline: 1 hour to set up
The Results (First 30 Days)
After-hours coverage
Before: 0% converted
After: 35% converted
After: 35% converted
Booking rate (overall)
Before: 22%
After: 41%
After: 41%
Revenue impact
34 additional booked jobs (after-hours)
$102,000 additional revenue
ROI: 10x first-month investment
$102,000 additional revenue
ROI: 10x first-month investment
What changed
Nights, weekends, holidays covered automatically
“We were losing 40% of our leads because they came in after hours. Bookedly fixed that overnight. Now we’re booking jobs while we sleep.”
— Jennifer L., Owner, Apex Roofing
Common results across all clients
Response time
Average: under 60 seconds (vs. 4–12 hours manual)
Booking rate
Average increase: +18–25 percentage points
High-priority leads (storm/leak/insurance): 60–70% booking rate
High-priority leads (storm/leak/insurance): 60–70% booking rate
Time saved
Average: 15–20 hours per week (owner/office staff)
ROI
Average: 10–24x first-month investment
Payback period: 3–7 days
Payback period: 3–7 days
Your results may vary
These are real results from real clients, but your results depend on lead quality, market conditions, and your close process.
What we guarantee: under 60-second response to every lead, 24/7 coverage (nights, weekends, holidays), and clean disengagement for price shoppers and non-ready leads.
What you control: lead generation and your team’s closing rate.